Full time, on-site position

Fashion Industry PR & Marketing Executive

Experienced executive required to be responsible for the promotion strategy and marketing effectiveness of the various brands and products of this well-established and respected, Leicester based, quality UK design and manufacturing company, specialising in jewellery & accessories for the alternative fashion industry.

The company’s principle market sectors are alternative fashion and lifestyles and the rock/alt/indie music scenes, but also include contemporary general fashion jewellery and quality traditional giftware. Professional experience and contacts within our specialist sectors, as well as some personal empathy with the alternative/rock lifestyle are essential.

Read the rest of this entry »

Please let me introduce to you Alchemy’s biggest ever selling sub range; Alchemy UL13, a range of products replete with classic and retro tattoo and rock symbolism, biker’s and boarder’s icons, but woven-through with that distinctive Alchemy pedigree.

Alchemy UL13 along side UL17 was created to take Alchemy back to its rock ‘n roll roots for guys and girls with attitude – no-nonsense, original design, classic, urban and tattoo inspired pendants, buckles and other essentials!

Over the last 3 years the UL13 & UL17 range has proved to be a huge success and is now the biggest selling sub range to the Alchemy Gothic collection that we have ever produced.

Alchemy will be Launching the latest additions to the range early next month!

To be added to Alchemy’s mailing list to receive a copy of the brand new UL13/UL17 catalogue please email your address details to info@alchemygroup.com quoting ‘UL13 Catalogue’

To view the current range of products please click on the image below

Revealing the intrinsic beauty of the miraculous, mechanical, bat-winged flying machine.

Enamoured by the grace of bats in flight, the Victorian engineers of the Steampunk revolution took to studying the pull and strain of musculature that enabled such a miracle, and applied it to their machines – the better that humanity might be able to do the same, and soar through the smog of industry towards the stars and beyond.

Based on the early plans of these innovative pioneers, Alchemy has devised the Daedalus Penna Scienta pendant; not only to hail their ambition and ingenuity, but also to celebrate the intricate workings of such a fascinating miracle of nature.

Lord Ruthven, brought to life in the titular piece “The Vampyre” is the quintessential master of the night. Known for death and debauchery, this bat-like cross brings to mind how his evil overcame the virtue of those who laid down as his victims, surrendering their lives as he strode on into immortality.

Hailed as one of the first vampires in English literature, Lord Ruthven was truly a dark depiction of the beautiful, terrifying, seductive creatures of the night as we know them in the present. Through the good-hearted Aubrey, he carved a treacherous, debauched path through London society; seducing and killing women until his own death – swearing Aubrey not to speak of him for a year and a day thereafter.

But of course, the vampyre does not stay silent for long. Setting his amorous intentions on Aubrey’s sister, seeking only to corrupt the good and pure, Lord Ruthven sent the man into a crazed breakdown in which all of Ruthven’s secrets were spilled… and he died under mysterious circumstances not long after.

The Ruthven Cross is a memorial, then – to those who lost their lives to Lord Ruthven’s lust, but also a testament to immortality, and darkness conquering all.

To order online, please visit: http://alchemygothic.com/index.php/where-to-buy.html

Lucrezia’s Poison Locket (P 599)

Poison festers at the heart of this piece, hidden away in a locket type casket. Detailed with skulls and crimson crystals, the victim is given due warning of the wearer’s malicious intent. The lid holds closed with a magnet catch, making it the perfect place for a deadly stash.

There is no force quite so potent as a woman with infamy and corruption infused indelibly into her blood. Born in 1480 to the wickedly debased Renaissance Pope Alexander VI and his mistress, Vanozza de Catanei, perhaps it was no surprise that Lucrezia Borgia would go on to become the very definition of a duplicitous, seductive and ultimately lethal femme fatale. Irresistible to men and deft with her womanly wiles to bring about their downfall, Lucrezia stopped at nothing to exact her father’s will; executing political bribes throughout Rome and the Vatican City by any means, as well as more extreme solutions.

Any prince or official identified by her father as threatening the family’s status was dispatched with discreet efficiency, using her favourite and most infamous practice; the agonising death induced by subtle poisons. It was rumoured that during her father’s frequent and lavish parties, hosted by herself, Lucrezia would conceal her deadly toxins inside this elaborate locket, to cunningly secrete into her hapless victim’s cup.

To order online please visit: http://alchemygothic.com/index.php/where-to-buy-.html

Chronicling the development of the goth scene from its earliest origins to the trend growing in popularity in the present day, Worldwide Gothic by Natasha Scharf is the first book of its kind – the only book to explore goth in such detail from its roots in the 1970s to its revival for a new generation, closely examining what it is that has caused this sprawling subculture to become a global phenomenon.

Alchemy is honoured to share a place on Worldwide Gothic’s front cover with the sensational Lady Amaranth, who models our Om Strygia and Elvira’s Tryst pendants with effortlessly dark elegance.

An article on the book can be found here: http://musicbooksaroundtheglobe.blogspot.com/2011/02/worldwide-gothic-global-phenomenon.html

Also look out for an interview with the one and only Geoff Kayson in May’s issue of Devolution magazine! In the meantime, check out their website: http://www.devolutionmagazine.co.uk/

A stunning blue ‘sapphire’ Swarovski crystal is mounted in this dazzling piece of jewellery, surrounded by ‘diamond’ white Swarovski crystal studs. The Dark Engagement Ring incorporates a hint of the macabre saturnine with a skull motif around the edge, reminding us all of even truest love’s demise.

At once a piece of sumptuous design and a token of dark affection, many tales surround the Dark Engagement as a symbol of undying love that can never be. Whispers and rumours tell of a wealthy young man and a woman born of working class, so deeply in love that they had eyes only for each other; wishing only to marry and make their union complete despite fierce disapproval from all sides and an era in which class divides made such a longing impossible.

Presenting her with this offering of betrothal, the young man promised to run away and elope with her on the condition that she wear the ring always, for the dark blue crystal within would only keep its rich colouring when worn by one completely in love. And run away they did, in the dead of night while prying eyes were sound asleep – though none know how their story ends.

Decades after the ring was recovered, no trace has ever been found of the illicit couple, as though they have fallen out of time and recollection altogether…

To order online please visit: http://alchemygothic.com/index.php/where-to-buy-.html

Hailing from Falkenberg, Sweden, Sonic Syndicate found their beginnings in the world of melodic death metal during the early 2000s. Although their sound has evolved into the arena of metalcore and beyond since then, they remain as popular as ever with alternative listeners – and Alchemy has been honoured to collaborate on a photoshoot with the band earlier this year, wearing a selection of our iconic pieces.

To check out our high-res gallery from the photoshoot on our Facebook page, CLICK HERE!

Spring heralds a new season and a new beginning for all things and here at Alchemy, we’re no exception. Especially for our dedicated customers and discerning newcomers alike, we’re offering a glimpse of the exquisite pieces in our new Spring collection. Continuing on the runaway success of our Steampunk collection, cogs have been turning and engines burning to create the delicate elegance of the Clockwork Darter (P588); eyes turned to mythology to craft the Steamhammer (P592) a Mjollnir for the ‘modern’ age!

Counterpointing the haze and ingenuity of the industrial are our more sumptuous conceptions of Gothic beauty the Venetian Mask of Death (P591) that evokes dark imaginings of the city of romance in pewter and Swarovski crystal; the voluptuous form of St. Cyr’s Delight (P587) and a teasing glimpse of her famed burlesque performances, set against passionate red ribbon.

Keep checking the blog, our Facebook and Myspace sites for features on individual pieces over the coming days!

Every year, LondonEdge hosts a buzzing gathering of the best and brightest gothic trendsetters in the vibrant, bustling setting of Kensington Olympia. Naturally, Alchemy’s presence was front and center this year, as were the stunning new pieces of our Spring collection – a luxurious mixture of ingeniously engineered Steampunk pieces and luxuriant harkbacks to the golden eras of Venice and the passion of burlesque.

Adding to our eclectic ambience was the design of Alchemy’s exhibition stand, an evocative moment captured and framed in time. The setting: a room ready for celebration at the end of the war… forgotten in time and left to dilapidate while its occupant, the consulting philosopher Septimus Thorn, sits ever-observant.