Just being prepared for running-out, and perfectly timed for the oncoming Summer festival season, Alchemy UL13 is the latest new product range from the innovators. This is Alchemy, but for the mainstream youth of today!

Alchemy UL13began as Alchemy’s version of the classic, urban-rock style of artwork and made particularly popular by several highly successful licensed product ranges. Now however, it has grown to become a brand new range of young men’s accessories straight from Alchemy’s UK factory, consisting of guy’s pendants and dog tags on leather cords and ball chain, Cuban chokers, bracelets and wristbands, rings, wallet chains, belts and buckles. The theme of this collection is thoroughly testosterone-male and based on classic, iconic and retro tattoo imagery such as 1940’s and ’50’s pin-up girls, gambling, dice and poker cards, tribal art, dragons, daggers & skulls etc, but with the distinct flavor and quality that only Alchemy can add. Absent this time of any ‘goth’ or gothic styling, this new, no-frills range of urban-style, ‘lad’s’ accessories fills the gap for headbangers, festival goers & rock music fans, bikers & boarders, etc.

This jewellery collection has finally come about following the very highly successful UL13series of artwork and graphics from Alchemy, resulting in many great licensed products, from metal signs and school stationary to vintage shorts and urban clothing. Below can be seen some brilliant examples from a cool new sereis due out soon from Bioworld. To see some more of the licensed UL13 products that are available, you can visit Alchemy’s Licensee’s Index here.

In common with so many, we at Alchemy were shocked and disgusted at the death of Sophie Lancaster, which the media have dubbed ‘the Goth murder’. Our sympathy goes out to everyone touched by this tragedy, particularly Sophie’s mother who has conducted herself with such dignity, and Sophie’s boyfriend Robert Maltby, who not only lost his soul mate but also sustained permanent injuries in the same vicious, cowardly assault. Having catered to an alternative clientele for 30 years, we here at Alchemy are all too aware of the aggression and abuse some endure simply for looking different, and can only hope this appalling episode strengthens resistance to such bigotry. Many of us here feel pretty strongly about the case, and while it reflects his personal opinions only, we still thought some of you might be interested in reading the thoughts of Alchemy’s Press Officer Gavin Baddeley, at the Church of Goth Blog, the new platform for views and opinions outside of the remit of Alchemy as a design studio and jewellery retailer.

ALCHEMY SPRING NEW RELEASES 2008 We are pleased to announce that Alchemy’s Spring New Releases for 2008 are now in stock. These stunning pieces were very well received at our latest season of trade exhibitions, including LondonEdge, the NEC Spring Fair and Las Vegas’ MAGIC.

One very successful theme at the heart of this collection goes under the name of SALIGIA. To summarise, this is a sinfully beautiful range of jewellery and giftware with a unique, seven-sided theme, each facet symbolising one of the seven deadly sins. 

To explain, this new SALIGIA collection of Alchemy’s was first inspired by an exquisite, late Medieval, seven-sided glass, spotted recently in Gothenburg’s museum, which presented the challenge to see if the effect could be replicated in pewter. We are very proud to say that we did indeed manage to achieve this effect, which then lead-on to more ideas… In 1485, Hieronymus Bosch painted ‘The Seven Deadly Sins’, depicting the Church’s doctrine of moral righteousness to the masses. These ’sins’, collectively named ‘SALIGIA’ after the first letter of each sin named in Latin, are now incorporated into each pewter piece and both the pendant and the buckle also feature ‘God’s Eye’ in Swarovski crystal, with its accompanying scroll reading “Caue, Dus videt”, (Beware, God sees), again, all from Bosch’s painting

The mnemonic SALIGIA is made-up of the first letters of each of the Latin names of the Seven Deadly Sins, as follows:

Superbia (Pride), Avaritia (Greed), Luxuria (Lust), Ira (Anger), Gula (Gluttony), Invidia (Envy) and  Acedia (Sloth).

Other new items:  Jewellery, (or Jewelry, to our American friends!); An unbelievably unique and exotic range of jewellery with diverse themes, such as the ‘Amberdragon’ pendant (P509), so named because amber, at one time was thought to be solidified dragon’s tears, and ‘Currigueresque’ (P514), an elaborate, traditionally styled Spanish cross, stunningly created from Swarovski crystals.  Another example of a design with a difference is the ‘Winter Garden’ ring (R137), again made from a large Austrian crystal, but with creeping ivy trailing across its two finger span. This whole collection of new releases can be seen online, here at the Alchemy 1977 new releases page.

Metal Wall Signs; Some of Alchemy Studios’ most famous, detailed and effective Gothic artwork, as well as some of the new contemporary, ‘urban Rock ‘n Roll’ and 50’s retro style Alchemy UL13 art, is now available as superb quality, highly desirable, traditionally styled enamelled metal wall signs, made under license by The Original Metal Sign Company. This collection can be seen here in the Alchemy Gothic online catalogue.

Our advice, in times of financial restraint such as current speculation suggests, is to freshen-up your window displays and stocks and catch people’s eye with something completely new and exciting, and see your customers looking again at your whole inventory! Try it with a couple of unique, new items!                                                      

Wishing everybody a successful Spring/Summer season and we look forward to speaking to you shortly!  

www.alternativemag.co.uk

Page 71 of the this month’s (March/April) issue of the very excellent Alternative magazine, is dedicated to a wonderfully descriptive and illustrated review of Alchemy’s recent reception and soiree, dedicated to the 30th Anniversary of its inception, in 1977.

As part of a colaborative celebration, Alternative is also running an exclusive (and unbelievably easy!), competition, (on page 54), in which some of Alchemy’s top-selling and highest value gift-ware cane be won by its readers - no catches

Alchemy’s memorable reception, ambienced by a sexy, live string duet playing Shostakovich, accompanying a backdrop of silent black & white horror films, launched several new product collections. Included amongst these were three prestigious silverware ranges and the Arca collection of Alchemy’s best eccentrica. Amongst the venerable guests admiring these, their senses enhanced by copious amounts of absinthe, supplied courtesy of Le Fee, were Danni Filth of ‘Cradle’ fame. Danni was one of several musicians there that were suitably impressed by the shortly to be released Alchemy Omega Skull guitar, exclusively previewed at the soiree.!

To see this guitar in action, go to: YouTube – Omega Skull guitar www.youtube.com/watch?v=sgTDIVogYT4This magazine, now on its 9th issue, is intelligent, colorful and very informative, covering all aspects of the implied lifestyle; bands, gigs and music reviews, film, art, events, tattoos and fashion, etc, and has to be recommended.

www.alternativemag.co.uk

For the first time, Alchemy’s Studios are now offering to customise any of the pieces from their current, ‘Alchemy 1977′ catalogue, (and even some of their more recent vintage items), and produce them as one-off works for the discerning client in sterling silver, white gold or even platinum, and set with equally distinctive garnets, black diamonds, etc. This service is the latest addition under Alchemy’s flagship Opus Magnus portfolio, (The Great Work), delivering their familiarly distinctive original style, but now at the highest level. The designers and craftsmen at Alchemy would be very pleased to answer any queries regarding potential client’s customised jewellery ideas and possible requirements. Enquiries about any such aspirations are welcomed can be made at any time to The Alchemy Studios, on:    Tel +44 (0)116 2824824    Email: studios@alchemygroup.com  

Alchemy 1977 online catalogue: www.alchemyopusmagnus.com/

Alchemy attend many trade shows throughout the world but where better to be for one of the biggest names in gothic than the yearly Hallowe’en show in Las Vegas. 

The Halloween, Costume & Party Show is held in conjunction with TransWorld’s National Haunt & Attractions Show. Together the shows occupy over 200,000 square feet of exhibit space.

Starting on the 16th of March - if you can make it be sure to come visit us at Stand : 4452

Alchemy are always developing and increasing their popular Alchemy 1977 collection of jewellery and lifestyle products.  The latest additions to their famous brand of gothic works are now under development.  Release dates and previews of the new exciting range will be coming soon…

    After many years of slow build-up, working in the background and, in response to persistent pleas and requests by faithful Alchemy customers, the classic Alchemy Gothic/1977 designs are now finally available in heavy-duty, solid 925 grade silver, under the ‘double A’ trade-mark brand of Alchemy Argent. With a great deal of work from what is probably Japan’s biggest silver jewellery and accessories distributor, Beyond Cool, the deal to produce, under license, this long awaited, hugely impressive and imposing collection has come to fruition.

Beyond Cool, who have over sixty stores of there own up and down Japan, are also well known as importers and distributors of other famous names of silver such as Chrome Hearts, Gucho, Starlingear, and many other notable brands.  

The range is being continually developed with new designs being worked on all the time, to be added at regular intervals, and the first production of Alchemy Argent is just taking place, to be ready to ship in around three to four week’s time.

All distributor enquiries outside of Japan should be directed towards Dominic Steward at: dominic-steward@beyondcool.co.jp

At last, after many years of building-up the considerable Alchemy library of artwork and illustration with an impressive assortment of fairies of various types and character, an incredible collection of three-dimensional renditions is now being developed under license as giftware and home décor. The skilfully sculpted models of these fairies are truly astonishing, as can be seen from the accompanying photographs of pieces under development. These are being prepared by David Enterprises, of China, for general release later on during 2008 and should be on display for the first time to the trade at the Hong Kong Gift Show in April.

Items in this beautiful, hand-painted resin fairie collection, many of which incorporate mettle wings, will include table lamps, mirrors and other wall mountings, as well as table-standing ornaments, etc. 

More details of this exciting, forthcoming release can be had from the sales office of the masters of resin giftware, David Enterprises, at www.davidenterprises.com

At Alchemy Gothic we have been promoting licensed Alchemy products including watches from Urban Station, hats and bags from Bioworld and the stunning Alchemy Sub Rosa collection of fashion apparel from Outer Vision, Barcelona.

Now we are proud to be able to offer our customers their first look at the definitive, Japanese,  925 silver collection, Alchemy Argent.

Classic Alchemy1977 design, stunningly interpreted and produced, under World exclusive licence, in 925 silver by, Japan’s leading silver dealers, “Beyond Cool” have created these solid and highly polished crafted treasures, branded with ‘925′ and the distinctive Argent ‘AA’. Find out more about Beyond Cool and see how here at Alchemy we are helping to promote the work of our licensees.