ALCHEMY SPRING NEW RELEASES 2008 We are pleased to announce that Alchemy’s Spring New Releases for 2008 are now in stock. These stunning pieces were very well received at our latest season of trade exhibitions, including LondonEdge, the NEC Spring Fair and Las Vegas’ MAGIC.
One very successful theme at the heart of this collection goes under the name of SALIGIA. To summarise, this is a sinfully beautiful range of jewellery and giftware with a unique, seven-sided theme, each facet symbolising one of the seven deadly sins.
To explain, this new SALIGIA collection of Alchemy’s was first inspired by an exquisite, late Medieval, seven-sided glass, spotted recently in Gothenburg’s museum, which presented the challenge to see if the effect could be replicated in pewter. We are very proud to say that we did indeed manage to achieve this effect, which then lead-on to more ideas… In 1485, Hieronymus Bosch painted ‘The Seven Deadly Sins’, depicting the Church’s doctrine of moral righteousness to the masses. These ‘sins’, collectively named ‘SALIGIA’ after the first letter of each sin named in Latin, are now incorporated into each pewter piece and both the pendant and the buckle also feature ‘God’s Eye’ in Swarovski crystal, with its accompanying scroll reading “Caue, Dus videt”, (Beware, God sees), again, all from Bosch’s painting
The mnemonic SALIGIA is made-up of the first letters of each of the Latin names of the Seven Deadly Sins, as follows:
Superbia (Pride), Avaritia (Greed), Luxuria (Lust), Ira (Anger), Gula (Gluttony), Invidia (Envy) and Acedia (Sloth).
Other new items: Jewellery, (or Jewelry, to our American friends!); An unbelievably unique and exotic range of jewellery with diverse themes, such as the ‘Amberdragon’ pendant (P509), so named because amber, at one time was thought to be solidified dragon’s tears, and ‘Currigueresque’ (P514), an elaborate, traditionally styled Spanish cross, stunningly created from Swarovski crystals. Another example of a design with a difference is the ‘Winter Garden’ ring (R137), again made from a large Austrian crystal, but with creeping ivy trailing across its two finger span. This whole collection of new releases can be seen online, here at the Alchemy 1977 new releases page.
Metal Wall Signs; Some of Alchemy Studios’ most famous, detailed and effective Gothic artwork, as well as some of the new contemporary, ‘urban Rock ‘n Roll’ and 50′s retro style Alchemy UL13 art, is now available as superb quality, highly desirable, traditionally styled enamelled metal wall signs, made under license by The Original Metal Sign Company. This collection can be seen here in the Alchemy Gothic online catalogue.
T-Shirts; Continuing the success of the previous lady’s skinny shirts and the men’s fitted shirts, we have released four fabulous new designs that will take you straight into the summer season, seen online here.
AlchemyPOKER – official rock band merchandise: The brand ‘new’ AlchemyPOKER catalogue is now available! This collection has been extended with new bands and product designs, and new, exclusive giftware for the more mature fan, with things such as pewter hipflasks, in Alchemy’s unique Q-Bic style, with encapsulated enamel logos of favourite bands. See tho whole collection in the online AlchemyPOKER catalogue, here.
Our advice, in times of financial restraint such as current speculation suggests, is to freshen-up your window displays and stocks and catch people’s eye with something completely new and exciting, and see your customers looking again at your whole inventory! Try it with a couple of unique, new items!
Wishing everybody a successful Spring/Summer season and we look forward to speaking to you shortly!