Alchemy Carta Ltd., Hazel Drive, Narborough Road South,
Leicester, LE3 2JE England.
Telephone: +44 (0)116 2824 824 Fax: +44 (0)116 2825
202 Email: firstname.lastname@example.org
: www.alchemygroup.com/licensing.htm : http://artlibrary.alchemygothic.com/
Hopefully, this will be a helpful summery about Alchemy
license deals and will provide an informal overview of what
would be expected in any proposal…
Alchemy Origination Department are the creators of all the
original material known as The Property, (see * below).
Alchemy is legally entitled to license the use of this Property
and remains the exclusive copyright holder.
1977’ is Alchemy’s own brand
name and, for licensing purposes, ‘Alchemy
Gothic’, ‘Alchemy England’
and ‘A7 - Alchemy Licensed Designs’
are all brand names and trademarks of Alchemy representing
their distinctive, gothic-style designs, characters
and artwork, etc. All license deals for products made
under license to Alchemy will be allocated one of
these brand names, as deemed appropriate by Alchemy.
images can be viewed online in the Alchemy Art Library:
and products in the current Alchemy
1977 catalogue at: www.alchemygothic.com.
Carta Ltd., the Licensor, is fully and actively supportive
of all of its Licensees. Alchemy’s Origination
Department will do all that is reasonably possible,
and in good time, to advise and work with the Licensee,
providing them with all appropriate images/designs,
etc., prioritizing speedy approvals and helping to
meet their marketing deadlines.
reporting is always done Quarterly
(31st of March, 30th June, 30th September & 31st
December), and the Intended Sales Start
always begins and ends on one of these Quarters.
Alchemylicensing proposal should always include these
principle deal points:
Product Type/Purpose: (e.g. mobile phone downloads
/ posters / T-shirts / watches, etc) Territory: (e.g.
UK only / EU & North America / China & HK, etc)
Exclusivity: (e.g. None, or 'Exclusive for Product,
Channel, Term & Territory', etc)
Channels of Distribution: (e.g. mail-order / standard
retail / distributor / online, etc)
Term**: (e.g. 2 Years, [i.e. 8 x Quarters])
Royalty Rate: (in %)
Guarantee: (USD$/€/UKŁ ?,000.00; minimum guaranteed
Advance: ($/€/Ł ? One-off payment, usually 50% of
the annual guarantee)
Contract Start Date**: (e.g. 3rd Quarter '06)
Intended Sales Start: (e.g. 4th. Quarter '06)
** Initially, an extra few weeks may be added to the
term for product development and marketing.
The more ‘demanding’ the proposed terms, (i.e.
type and number of Products, size of Territory, level of
Exclusivity, length of Term, etc), the higher the Guarantee
(and Advance) would have to be to secure it. ** Exclusivity,
of course, would deprive Alchemy themselves and their other
potential Licensees of any chances to exploit such commercial
opportunities for the duration of the Term.
Other important elements of the license will include:
A sell-off period, (usually 90 days), will be permitted
from the termination of an agreement. Any remaining
stocks after this date will only be disposed of by
the written permission of The Licensor.
Quarterly reports/statements are required and are
submitted to the Alchemy Accounts Manager, and all
due royalties paid within 30 days of those dates,
directly into our bank or to our Leicester address.
Branding & Trade Marks: Each licensed product
must be clearly and visibly promoted and sold under
brand name/trademark/logo allocated by Alchemy and
agreed in the License. Also, an approved copyright
line and a correct and complete title for the image,
character or model when appropriate. Prominent branding
should also feature in all relevant packaging, POS,
signage and promotional media.
All products must be fully and finally approved by
Alchemy, (The Licensor), before ever going into production.
Each final product has to be physically sampled-to
and fully approved in writing by The Licensor before
any goods are offered for sale or shipped.
Licensor’s Samples: An agreed number of archive/display
copies of each approved product must be sampled to
The Licensor in the UK within 30 days of release.
Option: Subject to both parties being satisfied, The
Licensee will always have the option and the first
refusal to extend a successful license to a further
term, by negotiation.
term ‘Property‘, (short for Intellectual
Property), means any of the collections and brand
names, (Alchemy Gothic™,
Alchemy England™, A7™,
etc.), and all that they represent, (including original
concepts, characters, names, storylines, art and illustrations,
designs, drawings, models, logos and trademarks, etc).
All such Intellectual Property is produced by Alchemy’s
Origination Department and belongs solely to Alchemy
Carta Ltd., the Licensor, who bears full and legal
responsibility for the Property’s originality
and authenticity. This Property will always remain
the exclusive copyright and property of Alchemy Carta
hope that this is reasonably clear and helpful and
if you should have any queries at all, please do not
hesitate to contact me at any time.
& M. Director.
Telephone: +44 (0)116 2824 824
Mobile: +44 (0)7968 726 715
+44 (0)116 2825 202